OBERWERTH WINS RED DOT DESIGN AWARD 2015
Camera bag Freiburg - Awarded the Red Dot Award for outstanding design quality.
In the first year after market launch, we were able to win the 1st prize of the internationally coveted Red Dot Design Award 2015 for innovative and trend-setting design.
Regina Immes, product designer and founder of the Oberwerth brand, and the entire team are delighted about the great recognition that Oberwerth's bag design has received with the Red Dot seal of quality.
"We are very pleased that Oberwerth Freiburg was able to convince such a top-class jury of experts. It is a wonderful recognition of our quality promise to realize bags that are long-lasting companions for photographers with excellent craftsmanship using the highest quality materials," Regina Immes sums up.
Like all Oberwerth products, the Freiburg is completely handmade from the first stitch to the last thread. Oberwerth uses almost exclusively materials from Germany. Only the vegetable-tanned cowhide is sourced from Italy for reasons of quality.
The "Red Dot Award" is known across industries and countries as an award for high design quality. The international reputation of the award is reflected in the composition of the top-class jury, which is made up of international star designers. Now in its 60th year, the Red Dot Award is now the largest design competition in the world. In 2015, the expert jury included design luminaries such as David Andersen from Denmark and Prof. Jimmy Choo from Great Britain. The prize was only awarded to products that clearly stand out from comparable designs due to their outstanding design and were able to leave a lasting impression on the jury.
The Oberwerth Freiburg was honored in the product category of fashion, lifestyle and accessories. Following the presentation of the prestigious award in Essen on June 29, 2015, our Oberwerth Freiburg has been included in the company's permanent exhibition.
About the Red Dot Award
In order to be able to expertly evaluate the diversity in the field of design, the Red Dot Design Award is divided into the three disciplines:
- Red Dot Award: Product Design (our winning category)
- Red Dot Award: Communication Design
- Red Dot Award: Design Concept
The Red Dot Award was created by the Design Zentrum Nordrhein Westfalen and is one of the most recognized design competitions in the world, receiving around 17,000 entries a year. In 2015, it celebrated its 60th anniversary: in 1955, a jury came together for the first time to evaluate the best designs of the time. The coveted award, the Red Dot, is the internationally highly respected seal of design excellence.
Award-winning designers, manufacturers and agencies use the Red Dot winner label and receive numerous other Winners' Privileges, such as the presentation of the winning product on Red Dot Online, in the Red Dot Design Yearbook, the Red Dot App as well as on Red Dot 21. In addition, the award-winning products are communicated in Red Dot's international press relations and exhibited for one year in the Red Dot Design Museum Essen.
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